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Brendan T.N. Caldwell, B.Sc., M.A., CFA

For Investment Advisors that have been helping clients for some period of time, what questions should they be asking themselves about how to build their business?

Posted: February 25, 2020
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A transcript of this episode is available below, modified for a more enjoyable reading experience. For more posts exploring the ideas we talk about in the episode, check out our Related Reads links.

Your Host
Brendan Caldwell
Brendan T.N. Caldwell, B.Sc., M.A., CFA

President, CEO, & CIO

Brendan Caldwell is the President & CEO of Caldwell Investment Management Ltd (“CIM”). The mutual funds for which Brendan acted as lead portfolio manager have won 5 Lipper Awards for CIM in recent years. He is also co-portfolio manager of Caldwell’s major exchange related investments, including Urbana Corporation and the Caldwell Growth Opportunities Trust.
Brendan earned his B.Sc. from Trinity College at the University of Toronto in 1991 and his M.A. in English Literature from the University of London, England, in 1992. Brendan has held his Chartered Financial Analyst (“CFA”) designation since 1995.
Prior to joining Caldwell in 1995, Brendan worked for a major Canadian mutual fund company and then a bank-controlled investment dealer. His securities exchange memberships have included Toronto, New York, the Chicago Board Options Exchange, the Kansas City Board of Trade and the American Stock Exchange (AMEX).
Brendan is a Fellow of the Canadian Securities Institute and a member of the Toronto Society of Financial Analysts, as well as the CFA Institute. Often interviewed for his insights into current economic issues and in regards to Caldwell’s role as an active investor in global securities exchanges, Brendan is a regular financial commentator and an industry consultant on numerous media outlets.
Brendan is the Honorary Lieutenant-Colonel of the Queen’s Own Rifles of Canada, our nation’s oldest rifle regiment. He is a member of the Church of Messiah, the Institute of Evangelism at Wycliffe College, the Corporation of Trinity College, Upper Canada College Council of 1829, the Board of Trustees of the Bishop Strachan School and the Campaign Cabinet for Neshama Playground, Canada’s first accessible playground for children with all abilities. Brendan is a Director of the Caldwell Foundation whose recent activities included a partnership with Free the Children to create the Caldwell Leadership Centre, a base for building schools in Rajasthan, India. Brendan received the Queen’s Diamond Jubilee Medal in 2012 for his long record of philanthropy and volunteer service.
Married to Sandra since 1993, Brendan and his wife are the parents of four children. Brendan’s favorite way to relax is tree-planting and is building an arboretum in Fairvalley, Ontario.

00:15 Well I think there are three. You can't know where you're going until you know you've come from. So looking back on an adviser's business to see where their clients have actually come from.
00:27 Through an affinity group through referrals through cold calls gives one a very good sense of what has worked in the past and given what's worked in the past. What you should really be looking at putting your efforts into going forward. So first thing then the second thing relates to that is given where I am now. How do I make my business scalable. How do I do more. How do I refine what I'm doing.
00:53 And then the third question is looking at your book of business what are the micro trends within your business that you see that are going to affect your business three or four or five years from now in conjunction with the macro trends the bigger picture industry trends. So where do my clients come from. How do I make what I'm doing for them scalable and what are the micro trends within my business and the macro trends of the industry that's going to affect where I'm gonna be five years from now.
01:23 Thank you.