When your Prospect is “As Cold As Ice”
You’ve spent a few meetings probing and conducting a needs analysis. You’ve checked, double checked and triple checked to ensure your prospect is aligned with you. After gathering all relevant information, you work tirelessly on a proposal. All you want now is to close that deal.
The problem is – your prospect has gone radio silent. You have tried numerous times, to follow up and speak directly to your prospect. All to no avail.
Understandably, you feel frustrated. You are not alone. Whether you are new to your business or a seasoned professional, it happens to everyone.
What should you do?
You want clarification that your prospect is still interested. You want to appeal to your prospect in a way that reminds them why they want to partner with you. It is important not to be dismissive or aggressive with them. Always be careful to give them an exit strategy. It’s never easy to lose a prospective client but sometimes you just have to lick your wounds and move on.
Email Template for Interested Prospect Gone Cold
Below is a template I created and tweak to adopt to various situations. I hope you find it helpful.
Note: There is a song title in this blog post. Did you find it?
For more than 25 years, I have worked with Advisors helping them build their businesses. My commitment to you is to partner with you in your practice and offer solutions to help build your business.
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